Journalist turned one-woman marketing agency, Samantha Yaffe found herself at the height of career happiness when she and a dear friend accidentally launched Upcycling It in 2016. It was one of a hundred unrealized ideas the two would talk about, but when they made and posted their first set of handcrafted coasters made with the cover of a vintage magazine, the orders came pouring in. Samantha put her marketing, communications and creative expertise to work in year one, landing the duo a coveted spot at the One of a Kind Show. They made nearly 2,000 unique pieces for their big debut, each one made with an authentic vintage image. Upcycling It quickly became Samantha's priority, which it remains today. She still runs her marketing agency - writing, editing, branding and developing content - which she will never let go (lucky for ECHOage). Samantha feels personally connected to every piece Upcycling It makes, which makes every sale exciting. In her words: "Working with such a great friend and imagining new ideas around music and pop culture is like a dream I never actually had, come true."
Why we love Samantha
Samantha is loveable for many reasons, but ECHOage loves her because she's creative, witty, generous, smart, full of bright ideas and dark humour. ECHOage and Samantha have a long relationship. She crafted and wrote much of the original copy on ECHOage that moms enjoy and appreciate today. She helped us make ECHOage the easy-to-use seamless experience it is. But, we don't love her for that primarily, we love her because she is a Founder who took risks, believed in herself, committed fully to a new idea, a new vision, and won. We love, and are drawn to, women who have believed in themselves. Women who took a creative idea and ran with it. Samantha is these things. Yes, seeing her succeed excites us. But seeing her and her close friend thrive in a business together, laugh together, create together, we feel admiration for Samantha as she sets this example for us, for others, it's love.